From the London School of Economics blog - 15 Oct 2013:
"As altmetrics gain traction across the scholarly community, publishers and academic institutions are seeking to develop standards to encourage wider adoption. Carly Strasser provides an overview of why altmetrics are here to stay and how universities might begin to incorporate altmetrics into their own services. While this process might take some time, institutions can begin by encouraging their researchers to recognize the importance of all of their scholarly work (datasets, software, etc).
Have you heard of “altmetrics”? If not, you will soon. A movement is descending upon academia that will change the way we consider research outputs and researcher impact. Like any good movement, there is still much debate about what altmetrics means, and how it relates to “article-level metrics” (ALMs).